Social media sites like Facebook, Twitter, Instagram, and LinkedIn have changed the way people communicate, socialise, and buy. Today’s customers go online to keep up with friends, find out about the latest events, and decide what to buy – including holidays at your game lodge.
As the owner or manager of a lodge, you have your hands full with plenty of “offline” tasks like guest relations, maintenance, management of the lodge and dozens more. You may think you don’t have time for hospitality social media marketing, or maybe you just haven’t gotten around to learning how it works yet – but you could be missing out on a great marketing opportunity.
This article is a quick guide to social media for game lodges that will bring you up to speed on the world of social media and show you how, with the right social media and marketing service, it can increase occupancy rates and expose your brand to exactly the right customers. Let’s start with the basics.
Hospitality Social Media Marketing – the online world that’s waiting to meet your brand
These days, it seems like people are always focused on their smartphones, checking their Facebook accounts, tweeting and retweeting, posting photos to Instagram or setting up networking opportunities on LinkedIn – all while pretending to listen to what you’re saying…
Social media users may seem engrossed in their online network of friends, colleagues and favourite celebrities and brands, but there’s a great opportunity for your game lodge in this new online world.
By reaching out to new and existing customers using social media, you’ll be able to build an online presence and stay top of mind whenever they think about the word “game lodge”. That’s a powerful marketing advantage that traditional advertising just can’t buy.
Marketing a game lodge using social media
There are so many great things about your lodge, from the quality of service and multitude of animals, to the newly-renovated accommodation and delicious food – and you work hard to keep it that way. Wouldn’t it be great if people across the world could experience everything that makes your game lodge unique?
Well, they can!
Most game lodges have a website that shows most of the basic features that guests can look forward to when they book, but very few websites capture the true experience of a tourism destination. Social media is a great way to make your brand more personal and relatable.
Social media will allow you to update your guests on the daily and weekly news and events at your lodge, post videos of animal sightings, special functions, and even celebrity visits.
A strong social media presence will boost your website’s Google ranking over time, resulting in more visitors – this is excellent for your SEO strategy.
You can showcase your lodge by producing your own videos or publishing blog posts and sharing them using Facebook, Twitter and LinkedIn.
Past guests and even mainstream media may even share your unique content with their own networks, and before long you’ll have a great online following. That’s the beginning of great social media marketing.
How long does it take to set up?
Most businesses today have a Facebook, LinkedIn, and Twitter account, while some also use Instagram and other social media sites. Setting up these accounts can be done in minutes, and best of all- it’s free.
Once your social media accounts are set up, you’ll need to produce high-quality, interesting and exciting videos, blog posts, tweets and photos (the marketing gurus call this engaging content) that catch the eye of potential customers.
The more people share your content and talk about your business in a positive way, the more followers and potential customers you’ll gain.
Social media also gives you a great way to stay in touch with previous guests, updating them on new events at your lodge and advertising your latest specials.
Overcoming SM fear – it’s easier than you think
If social media seems like a scary world where pushing one button will cause a disaster, we have good news for you: it isn’t.
All you need is a quick introduction to the SM sites and how they work and you’ll be tweeting, posting, and sharing in no time.
Start building your social media presence today
Your game lodge deserves to be talked about – and if you use a social media strategy that targets the right customers, you’ll definitely see results. You could also get a professional to help you come up with your online strategy, or you could even take a course specifically teaching social media for game lodges – either way get in touch if you want a social media and marketing service tailored to your lodge.