Hospitality digital marketing trends for 2018
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Hospitality digital marketing trends for 2018

2017 was a year that saw some effective digital marketing trends in the hospitality industry emerge. With technology developing as it has, it’s become far more accessible, doing great things for the competitive travel market. Leaders in the hospitality industry have been interested in finding out how the trends seen can be used to increase...

Posted by January 23, 2018January 18, 2018
Google and Facebook Have Their Eyes on the Travel Market
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Google and Facebook Have Their Eyes on the Travel Market

Google and Facebook are on the way to cornering the market on who goes where on their holidays. With 148 million bookings processed online every year, that’s reason for concern. Google by its very nature determines who sees what on the SERPs. Facebook is a major player in the online hospitality marketing game as it...

Posted by January 18, 2018January 18, 2018
The Rise of Generation C and What It Means For Game Lodge Marketing
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The Rise of Generation C and What It Means For Game Lodge Marketing

Just when you were on your way to mastering the intricacies of marketing your game lodge to Millennials, there’s a new phrase being bandied about. Truth is, Generation C can’t really be described as ‘rising’ or as a separate entity from Millennials. It doesn’t really even qualify as a generation, and it’s not new. The...

Posted by November 21, 2017November 21, 2017
The Difference between Online Marketing and PR & Where They Meet In the Middle
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The Difference between Online Marketing and PR & Where They Meet In the Middle

The rise of social media and sites like Yelp, Tripadvisor and even Hello Peter, have given the public free rein to make or break your business. Your potential clients are going to ask around before they spend their hard-earned cash visiting your property.  If they don’t like what they hear, or see online, there are...

Posted by October 18, 2017October 18, 2017
The Changing Luxury Lodge Market
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The Changing Luxury Lodge Market

Millennials are fast becoming the target market for almost every industry worldwide – and luxury travel is no exception. A survey by the American Society of Travel Agents shows that Millennials took 32% more vacations than travellers aged 40 to 51, and 44% more than those in the 52-70 age group. If you’re interested in...

Posted by September 8, 2017October 31, 2017
Online Marketing Report
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Online Marketing Report

This is an online marketing report on the efforts game lodges are making to expand their online presence. Before I get into it though, I’d like to look into why it’s so important for lodges to be doing their own (or outsourcing) online marketing and what has led to more lodges trying to attract guests...

Posted by August 14, 2017August 18, 2017
Why is SEO important for Game Lodges?
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Why is SEO important for Game Lodges?

  SEO is one of the buzzwords you’re bound to hear in any discussion about internet marketing, but what is it all about – and how can it benefit your game lodge? Every business website has one main goal: finding customers. Search Engine Optimization (SEO) is a strategy that internet marketing professionals use to make...

Posted by July 28, 2017August 14, 2017